GREENVILLE, S.C. - For the sixth time in their history, the Greenville Swamp Rabbits have named a new head coach. The team announced on Wednesday that Iowa Native Chad Costello would take the reins as Head Coach and General Manager. 

Costello played 14 years of hockey, most of them in the ECHL, winning three consecutive scoring titles from 2015-2017. His success continued in coaching as he became the Head Coach and General Manager of the Allen Americans for two seasons in 2022, reaching the Kelly Cup Playoffs in both.

“We are thrilled to welcome Chad and his family to Greenville,” said Tim Vieira, President of the Swamp Rabbits. “Chad has an authentic grit and passion for the game that shines through in his leadership and coaching style, evident in his previous success. As the leader of this hockey team, he brings a young and hungry mindset with a proven winning track record, specifically in the ECHL. Chad’s heart for the community is an impactful element of what he brings to the Upstate, and we look forward to the opportunities for our partners, stakeholders, and fans to get to know him as a person.”

Costello could not contain his excitement. “This is an incredible opportunity, especially considering that I get to continue to work with the best, first-class ownership in the ECHL of Spire Sports + Entertainment. I’m excited to be a part of the Swamp Rabbits organization,” Costello said of being named the sixth head coach in team history. “Greenville is hungry to win now. The expectations are high: it’s a championship atmosphere here, and because of that, we’re hungry to take the next step as a team. The Upstate community seems like a great fit for my family and I, so I look forward to being a part of that as well."

The Swamp Rabbits have failed to see much success lately, and that is where Costello hopes to bring change. The team amassed only 27 wins last season, failing to qualify for the postseason. The Swamp Rabbits have also failed to advance in the Kelly Cup playoffs since the 2020-21 season.

The Costello-era officially begins October 17th when the Utah Grizzlies visit Bon Secours Wellness Arena to take on the Swamp Rabbits. Tickets are already available for the new year.